Brand Identity and Strategy

Brand Identity and Strategy

Brand Identity and Strategy

Titiz Studio is a Danish handmade lingerie brand founded by Blanka Stohl, offering embroidered silk pieces designed to celebrate individuality, sensuality, and craftsmanship

Titiz Studio is a Danish handmade lingerie brand founded by Blanka Stohl, offering embroidered silk pieces designed to celebrate individuality, sensuality, and craftsmanship

Titiz Studio is a Danish handmade lingerie brand founded by Blanka Stohl, offering embroidered silk pieces designed to celebrate individuality, sensuality, and craftsmanship

The Challenge

The Challenge

The Challenge

Despite offering unique, handmade products, Titiz Studio lacked a cohesive brand identity, clear marketing direction, and consistent customer experience

Despite offering unique, handmade products, Titiz Studio lacked a cohesive brand identity, clear marketing direction, and consistent customer experience

Despite offering unique, handmade products, Titiz Studio lacked a cohesive brand identity, clear marketing direction, and consistent customer experience

The Solution

The Solution

The Solution

I developed a cohesive and expressive brand identity rooted in semiotics, color psychology, and strategic positioning.

The cherry became the central brand symbol. Playful, sensual, and symbolic. Combined with bold typography and a vibrant retro-inspired color palette, the new identity positions Titiz as cheeky, self-assured, and artistically distinctive.

I developed a cohesive and expressive brand identity rooted in semiotics, color psychology, and strategic positioning.

The cherry became the central brand symbol. Playful, sensual, and symbolic. Combined with bold typography and a vibrant retro-inspired color palette, the new identity positions Titiz as cheeky, self-assured, and artistically distinctive.

I developed a cohesive and expressive brand identity rooted in semiotics, color psychology, and strategic positioning.

The cherry became the central brand symbol. Playful, sensual, and symbolic. Combined with bold typography and a vibrant retro-inspired color palette, the new identity positions Titiz as cheeky, self-assured, and artistically distinctive.

logo design process

logo design process

logo design process

logo design process

old logo

old logo

old logo

old logo