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Brand Identity and Strategy
Brand Identity and Strategy
Brand Identity and Strategy
Project overview
Project overview
Titiz Studio is a Danish handmade lingerie brand founded by Blanka Stohl, offering embroidered silk pieces designed to celebrate individuality, sensuality, and craftsmanship
Titiz Studio is a Danish handmade lingerie brand founded by Blanka Stohl, offering embroidered silk pieces designed to celebrate individuality, sensuality, and craftsmanship
The Challenge
The Challenge
Despite offering unique, handmade products, Titiz Studio lacked a cohesive brand identity, clear marketing direction, and consistent customer experience
Despite offering unique, handmade products, Titiz Studio lacked a cohesive brand identity, clear marketing direction, and consistent customer experience
The Solution
The Solution
I developed a cohesive and expressive brand identity rooted in semiotics, color psychology, and strategic positioning.
The cherry became the central brand symbol. Playful, sensual, and symbolic. Combined with bold typography and a vibrant retro-inspired color palette, the new identity positions Titiz as cheeky, self-assured, and artistically distinctive.
Beyond visuals, the project included strategic analysis (SWOT, PESTEL, BCG Matrix, competitor analysis) to define market opportunities and long-term positioning
I developed a cohesive and expressive brand identity rooted in semiotics, color psychology, and strategic positioning.
The cherry became the central brand symbol. Playful, sensual, and symbolic. Combined with bold typography and a vibrant retro-inspired color palette, the new identity positions Titiz as cheeky, self-assured, and artistically distinctive.
Beyond visuals, the project included strategic analysis (SWOT, PESTEL, BCG Matrix, competitor analysis) to define market opportunities and long-term positioning
Keywords
Keywords
Handmade · Sensual · Playful · Sustainable · Bold
Handmade · Sensual · Playful · Sustainable · Bold
What Makes It Different
What Makes It Different
Semiotic-driven logo concept (cherry symbolism)
Bold, vintage-meets-modern visual language
Fully developed brand guidelines
Emotionally layered unboxing experience
Strategy-backed identity development
Semiotic-driven logo concept (cherry symbolism)
Bold, vintage-meets-modern visual language
Fully developed brand guidelines
Emotionally layered unboxing experience
Strategy-backed identity development
Scope
Scope
Brand strategy & market analysis
Logo design
Typography system
Color psychology development
Graphic elements for collections
Packaging & hangtags
Full brand guideline creation
Brand strategy & market analysis
Logo design
Typography system
Color psychology development
Graphic elements for collections
Packaging & hangtags
Full brand guideline creation
logo design process
logo design process
logo design process
logo design process
old logo
old logo
old logo
old logo
CONTACT ME
phone
CONTACT ME
phone