THE COPENHAGEN APP
THE COPENHAGEN APP
THE COPENHAGEN APP
THE COPENHAGEN APP
UX Strategy and Interface Redesign
UX Strategy and Interface Redesign
UX Strategy and Interface Redesign
Project overview
Project overview
A strategic UX redesign of The Copenhagen App (the official tourism platform for Copenhagen.) The goal was to transform the app from a passive inspiration tool into an active decision-making platform that encourages deeper cultural exploration across the city.
A strategic UX redesign of The Copenhagen App (the official tourism platform for Copenhagen.) The goal was to transform the app from a passive inspiration tool into an active decision-making platform that encourages deeper cultural exploration across the city.
The Challenge
The Challenge
Although Copenhagen attracts many cultural tourists, most visitors stay within iconic landmarks and struggle to explore beyond the obvious. Usability testing revealed that the app created cognitive overload, unclear filtering, and hesitation in decision-making. The challenge was to redesign the experience so that digital inspiration would translate into real-world cultural visits, without compromising the app’s editorial integrity or brand identity.
Although Copenhagen attracts many cultural tourists, most visitors stay within iconic landmarks and struggle to explore beyond the obvious. Usability testing revealed that the app created cognitive overload, unclear filtering, and hesitation in decision-making. The challenge was to redesign the experience so that digital inspiration would translate into real-world cultural visits, without compromising the app’s editorial integrity or brand identity.
The Solution
The Solution
The redesign focused on three key sections: Map, Search, and Profile.
To reduce cognitive overload, the map now displays locations only based on active filters or saved places. A structured filtering system allows users to refine results by category, price, distance, mood, audience, and accessibility.
The search experience was clarified by separating search, filtering, and results. Introducing both list view and swipe-based discovery. The swipe function encourages fast, intuitive decision-making while saving locations creates behavioral commitment.
The profile section was strengthened with a structured “Your Likes” overview and a light/dark mode option to improve accessibility while maintaining brand identity.
The redesign focused on three key sections: Map, Search, and Profile.
To reduce cognitive overload, the map now displays locations only based on active filters or saved places. A structured filtering system allows users to refine results by category, price, distance, mood, audience, and accessibility.
The search experience was clarified by separating search, filtering, and results. Introducing both list view and swipe-based discovery. The swipe function encourages fast, intuitive decision-making while saving locations creates behavioral commitment.
The profile section was strengthened with a structured “Your Likes” overview and a light/dark mode option to improve accessibility while maintaining brand identity.
Keywords
Keywords
UX Strategy · Cognitive Reduction · Culture · Filtering System · Swipe Interaction ·
What Makes It Different
What Makes It Different
Strategy-driven UX
Redesign based on Think-Aloud usability testing
Swipe interaction combined with structured filtering
Reduced cognitive overload
Improved personalization without introducing commercial elements
Strategy-driven UX
Redesign based on Think-Aloud usability testing
Swipe interaction combined with structured filtering
Reduced cognitive overload
Improved personalization without introducing commercial elements
Scope
Scope
UX analysis (current vs. redesigned)
Usability testing (pre & post prototype)
Wireframes & high-fidelity prototype
Visual redesign (map, search, profile)
UX analysis (current vs. redesigned)
Usability testing (pre & post prototype)
Wireframes & high-fidelity prototype
Visual redesign (map, search, profile)
MAP SECTION
Opening Map
before
after


Filtered Locations on Map
before
after


Selecting Location on Map
before
after


Clicking Location on Map
before
after


SEARCH SECTION
Search bar
before
after


Filtering
before
after


Search results (list)
before
after


Search results (swipe)
new added feature


Swipe feature
clicking to see different pictures and features



PROFILE SECTION
Profile (+dark/light mode)
before
after


Filtering in "Your likes"
before
after


MAP SECTION
Opening Map
before
after


Filtered Locations on Map
before
after


Selecting Location on Map
before
after


Clicking Location on Map
before
after


MAP SECTION
MAP SECTION
Opening Map
Opening Map
before
before
after
after


Filtered Locations on Map
Filtered Locations on Map
before
before
after
after


Selecting Location on Map
Selecting Location on Map
before
before
after
after


Clicking Location on Map
Clicking Location on Map
before
before
after
after


SEARCH SECTION
SEARCH SECTION
SEARCH SECTION
Search bar
Search bar
Search bar
before
before
before
after
after
after


Filtering
Filtering
Filtering
before
before
before
after
after
after


Search results (list)
Search results (list)
Search results (list)
before
before
before
after
after
after


Search results (swipe)
Search results (swipe)
Search results (swipe)
new added feature
new added feature
new added feature


Swipe feature
Swipe feature
Swipe feature
clicking to see different pictures and features
clicking to see different pictures and features
clicking to see different pictures and features



PROFILE SECTION
PROFILE SECTION
PROFILE SECTION
Profile (+dark/light mode)
Profile (+dark/light mode)
Profile (+dark/light mode)
before
before
before
after
after
after


Filtering in "Your likes"
Filtering in "Your likes"
Filtering in "Your likes"
before
before
before
after
after
after


CONTACT ME
phone

CONTACT ME
phone
