THE COPENHAGEN APP

THE COPENHAGEN APP

THE COPENHAGEN APP

THE COPENHAGEN APP

UX Strategy and Interface Redesign

UX Strategy and Interface Redesign

UX Strategy and Interface Redesign

Project overview

Project overview

A strategic UX redesign of The Copenhagen App (the official tourism platform for Copenhagen.) The goal was to transform the app from a passive inspiration tool into an active decision-making platform that encourages deeper cultural exploration across the city.

A strategic UX redesign of The Copenhagen App (the official tourism platform for Copenhagen.) The goal was to transform the app from a passive inspiration tool into an active decision-making platform that encourages deeper cultural exploration across the city.

The Challenge

The Challenge

Although Copenhagen attracts many cultural tourists, most visitors stay within iconic landmarks and struggle to explore beyond the obvious. Usability testing revealed that the app created cognitive overload, unclear filtering, and hesitation in decision-making. The challenge was to redesign the experience so that digital inspiration would translate into real-world cultural visits, without compromising the app’s editorial integrity or brand identity.

Although Copenhagen attracts many cultural tourists, most visitors stay within iconic landmarks and struggle to explore beyond the obvious. Usability testing revealed that the app created cognitive overload, unclear filtering, and hesitation in decision-making. The challenge was to redesign the experience so that digital inspiration would translate into real-world cultural visits, without compromising the app’s editorial integrity or brand identity.

The Solution

The Solution

The redesign focused on three key sections: Map, Search, and Profile.


To reduce cognitive overload, the map now displays locations only based on active filters or saved places. A structured filtering system allows users to refine results by category, price, distance, mood, audience, and accessibility.


The search experience was clarified by separating search, filtering, and results. Introducing both list view and swipe-based discovery. The swipe function encourages fast, intuitive decision-making while saving locations creates behavioral commitment.


The profile section was strengthened with a structured “Your Likes” overview and a light/dark mode option to improve accessibility while maintaining brand identity.

The redesign focused on three key sections: Map, Search, and Profile.


To reduce cognitive overload, the map now displays locations only based on active filters or saved places. A structured filtering system allows users to refine results by category, price, distance, mood, audience, and accessibility.


The search experience was clarified by separating search, filtering, and results. Introducing both list view and swipe-based discovery. The swipe function encourages fast, intuitive decision-making while saving locations creates behavioral commitment.


The profile section was strengthened with a structured “Your Likes” overview and a light/dark mode option to improve accessibility while maintaining brand identity.

Keywords

Keywords

UX Strategy · Cognitive Reduction · Culture · Filtering System · Swipe Interaction ·

What Makes It Different

What Makes It Different

  • Strategy-driven UX

  • Redesign based on Think-Aloud usability testing

  • Swipe interaction combined with structured filtering

  • Reduced cognitive overload

  • Improved personalization without introducing commercial elements

  • Strategy-driven UX

  • Redesign based on Think-Aloud usability testing

  • Swipe interaction combined with structured filtering

  • Reduced cognitive overload

  • Improved personalization without introducing commercial elements

Scope

Scope

  • UX analysis (current vs. redesigned)

  • Usability testing (pre & post prototype)

  • Wireframes & high-fidelity prototype

  • Visual redesign (map, search, profile)

  • UX analysis (current vs. redesigned)

  • Usability testing (pre & post prototype)

  • Wireframes & high-fidelity prototype

  • Visual redesign (map, search, profile)

MAP SECTION

Opening Map

before

after

Filtered Locations on Map

before

after

Selecting Location on Map

before

after

Clicking Location on Map

before

after

SEARCH SECTION

Search bar

before

after

Filtering

before

after

Search results (list)

before

after

Search results (swipe)

new added feature

Swipe feature

clicking to see different pictures and features

PROFILE SECTION

Profile (+dark/light mode)

before

after

Filtering in "Your likes"

before

after

MAP SECTION

Opening Map

before

after

Filtered Locations on Map

before

after

Selecting Location on Map

before

after

Clicking Location on Map

before

after

MAP SECTION

MAP SECTION

Opening Map

Opening Map

before

before

after

after

Filtered Locations on Map

Filtered Locations on Map

before

before

after

after

Selecting Location on Map

Selecting Location on Map

before

before

after

after

Clicking Location on Map

Clicking Location on Map

before

before

after

after

SEARCH SECTION

SEARCH SECTION

SEARCH SECTION

Search bar

Search bar

Search bar

before

before

before

after

after

after

Filtering

Filtering

Filtering

before

before

before

after

after

after

Search results (list)

Search results (list)

Search results (list)

before

before

before

after

after

after

Search results (swipe)

Search results (swipe)

Search results (swipe)

new added feature

new added feature

new added feature

Swipe feature

Swipe feature

Swipe feature

clicking to see different pictures and features

clicking to see different pictures and features

clicking to see different pictures and features

PROFILE SECTION

PROFILE SECTION

PROFILE SECTION

Profile (+dark/light mode)

Profile (+dark/light mode)

Profile (+dark/light mode)

before

before

before

after

after

after

Filtering in "Your likes"

Filtering in "Your likes"

Filtering in "Your likes"

before

before

before

after

after

after