OLIZ KOKO-NORA
OLIZ KOKO-NORA
OLIZ KOKO-NORA
Branding and Marketing Redesign
Branding and Marketing Redesign
Branding and Marketing Redesign
Project overview
Project overview
Oliz Koko-Nora is a Danish company producing sensory motor assistive products for individuals with special needs, including children and adults with ADHD, autism, disabilities, and dementia. During my 8-month internship, I worked on redesigning the company’s marketing materials to strengthen brand identity and create a more cohesive visual universe.
Oliz Koko-Nora is a Danish company producing sensory motor assistive products for individuals with special needs, including children and adults with ADHD, autism, disabilities, and dementia. During my 8-month internship, I worked on redesigning the company’s marketing materials to strengthen brand identity and create a more cohesive visual universe.
The Challenge
The Challenge
The existing marketing materials lacked consistency, visual hierarchy, and emotional appeal. Designs did not fully reflect the brand’s unique personality: friendly, heartwarming, and playful yet professional.
The main challenge was to modernise the visual identity and to insert the brand’s warmth and friendliness into the design, while maintaining professionalism.
The existing marketing materials lacked consistency, visual hierarchy, and emotional appeal. Designs did not fully reflect the brand’s unique personality: friendly, heartwarming, and playful yet professional.
The main challenge was to modernise the visual identity and to insert the brand’s warmth and friendliness into the design, while maintaining professionalism.
The Solution
The Solution
I developed a refreshed visual direction that aligned with the brand’s core identity while introducing a more modern and cohesive design system.
Redesigned flyers, brochures, labels, hang tags and exhibition materials
Created clearer visual hierarchy and improved readability
Introduced updated custom illustrations to replace outdated graphics
Used cut-out product photography for a cleaner, contemporary look
Balanced playful typography for children’s products with more refined type for adult-focused products
Unified materials into simplified formats (one language per flyer) to reduce printing costs
Designed a full product catalogue with custom illustrations for over 40 products
I developed a refreshed visual direction that aligned with the brand’s core identity while introducing a more modern and cohesive design system.
Redesigned flyers, brochures, labels, hang tags and exhibition materials
Created clearer visual hierarchy and improved readability
Introduced updated custom illustrations to replace outdated graphics
Used cut-out product photography for a cleaner, contemporary look
Balanced playful typography for children’s products with more refined type for adult-focused products
Unified materials into simplified formats (one language per flyer) to reduce printing costs
Designed a full product catalogue with custom illustrations for over 40 products
Keywords
Keywords
Sensory · Emotional · Friendly · Functional · Human-centered
Sensory · Emotional · Friendly · Functional · Human-centered
What Makes It Different
What Makes It Different
Emotional branding within a medical-related category
Clear differentiation between playful and serious product lines
Custom illustration system across materials
Improved multilingual structure for cost-efficient production
Emotional branding within a medical-related category
Clear differentiation between playful and serious product lines
Custom illustration system across materials
Improved multilingual structure for cost-efficient production
Scope
Scope
Brand analysis
Marketing material redesign (print & digital)
Custom illustrations
Flyer and hang tag redesign
Exhibition roll-ups
Complete product catalogue design
Visual consistency implementation
Brand analysis
Marketing material redesign (print & digital)
Custom illustrations
Flyer and hang tag redesign
Exhibition roll-ups
Complete product catalogue design
Visual consistency implementation
Some of their old material
Some of their old material
Some of their old material
Some of their old material



What I did for them:



































over 40+ custom illustrations for each page
over 40+ custom illustrations for each page
over 40+ custom illustrations for each page

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