OLIZ KOKO-NORA

OLIZ KOKO-NORA

OLIZ KOKO-NORA

Branding and Marketing Redesign

Branding and Marketing Redesign

Branding and Marketing Redesign

Project overview

Project overview

Oliz Koko-Nora is a Danish company producing sensory motor assistive products for individuals with special needs, including children and adults with ADHD, autism, disabilities, and dementia. During my 8-month internship, I worked on redesigning the company’s marketing materials to strengthen brand identity and create a more cohesive visual universe.

Oliz Koko-Nora is a Danish company producing sensory motor assistive products for individuals with special needs, including children and adults with ADHD, autism, disabilities, and dementia. During my 8-month internship, I worked on redesigning the company’s marketing materials to strengthen brand identity and create a more cohesive visual universe.

The Challenge

The Challenge

The existing marketing materials lacked consistency, visual hierarchy, and emotional appeal. Designs did not fully reflect the brand’s unique personality: friendly, heartwarming, and playful yet professional.

The main challenge was to modernise the visual identity and to insert the brand’s warmth and friendliness into the design, while maintaining professionalism.

The existing marketing materials lacked consistency, visual hierarchy, and emotional appeal. Designs did not fully reflect the brand’s unique personality: friendly, heartwarming, and playful yet professional.

The main challenge was to modernise the visual identity and to insert the brand’s warmth and friendliness into the design, while maintaining professionalism.

The Solution

The Solution

I developed a refreshed visual direction that aligned with the brand’s core identity while introducing a more modern and cohesive design system.


  • Redesigned flyers, brochures, labels, hang tags and exhibition materials

  • Created clearer visual hierarchy and improved readability

  • Introduced updated custom illustrations to replace outdated graphics

  • Used cut-out product photography for a cleaner, contemporary look

  • Balanced playful typography for children’s products with more refined type for adult-focused products

  • Unified materials into simplified formats (one language per flyer) to reduce printing costs

  • Designed a full product catalogue with custom illustrations for over 40 products

I developed a refreshed visual direction that aligned with the brand’s core identity while introducing a more modern and cohesive design system.


  • Redesigned flyers, brochures, labels, hang tags and exhibition materials

  • Created clearer visual hierarchy and improved readability

  • Introduced updated custom illustrations to replace outdated graphics

  • Used cut-out product photography for a cleaner, contemporary look

  • Balanced playful typography for children’s products with more refined type for adult-focused products

  • Unified materials into simplified formats (one language per flyer) to reduce printing costs

  • Designed a full product catalogue with custom illustrations for over 40 products

Keywords

Keywords

Sensory · Emotional · Friendly · Functional · Human-centered

Sensory · Emotional · Friendly · Functional · Human-centered

What Makes It Different

What Makes It Different

  • Emotional branding within a medical-related category

  • Clear differentiation between playful and serious product lines

  • Custom illustration system across materials

  • Improved multilingual structure for cost-efficient production

  • Emotional branding within a medical-related category

  • Clear differentiation between playful and serious product lines

  • Custom illustration system across materials

  • Improved multilingual structure for cost-efficient production

Scope

Scope

  • Brand analysis

  • Marketing material redesign (print & digital)

  • Custom illustrations

  • Flyer and hang tag redesign

  • Exhibition roll-ups

  • Complete product catalogue design

  • Visual consistency implementation

  • Brand analysis

  • Marketing material redesign (print & digital)

  • Custom illustrations

  • Flyer and hang tag redesign

  • Exhibition roll-ups

  • Complete product catalogue design

  • Visual consistency implementation

Some of their old material

Some of their old material

Some of their old material

Some of their old material

What I did for them:

over 40+ custom illustrations for each page

over 40+ custom illustrations for each page

over 40+ custom illustrations for each page