Branding and Packaging

Branding and Packaging

Branding and Packaging

Oh Belly is a fictional branding brief from @designerbriefs.

Its a gut-friendly, sugar-free soda designed for people who love fizzy drinks but want something that actually feels good.

Oh Belly is a fictional branding brief from @designerbriefs.

Its a gut-friendly, sugar-free soda designed for people who love fizzy drinks but want something that actually feels good.

Oh Belly is a fictional branding brief from @designerbriefs.

Its a gut-friendly, sugar-free soda designed for people who love fizzy drinks but want something that actually feels good.

The Challenge

The Challenge

The Challenge

Create a brand that communicates health benefits without losing the joy and playfulness of drinking soda.

How do you make “prebiotic” feel fun instead of clinical?

Create a brand that communicates health benefits without losing the joy and playfulness of drinking soda.

How do you make “prebiotic” feel fun instead of clinical?

Create a brand that communicates health benefits without losing the joy and playfulness of drinking soda.

How do you make “prebiotic” feel fun instead of clinical?

The Solution

The Solution

The Solution

The core idea was to give the ingredients personality.Each flavuor is represented by its own character and colors. This approach makes gut health feel approachable, light, and slightly humorous rather than serious or intimidating.

The core idea was to give the ingredients personality.Each flavuor is represented by its own character and colors. This approach makes gut health feel approachable, light, and slightly humorous rather than serious or intimidating.

The core idea was to give the ingredients personality.Each flavuor is represented by its own character and colors. This approach makes gut health feel approachable, light, and slightly humorous rather than serious or intimidating.

frame by frame, hand-drawn animation of my illustrations

frame by frame, hand-drawn animation of my illustrations

frame by frame, hand-drawn animation of my illustrations

frame by frame, hand-drawn animation of my illustrations