The core idea was to give the ingredients personality.

Each flavuor is represented by its own character. Simple, expressive fruit and vegetable illustrations inspired by meme-style facial expressions. This approach makes gut health feel approachable, light, and slightly humorous rather than serious or intimidating.

Color became a key strategic tool. Every flavor has its own distinct color system directly inspired by its ingredients, creating strong shelf differentiation while maintaining a cohesive visual identity across the range.